Real Estate Advertising Controls

Official guidelines and regulations for real estate advertising

Real Estate Advertising Regulations

First:

Real estate service providers must provide real estate advertisements in accordance with the real estate advertising regulations issued by the General Authority for Real Estate on 12/10/1442 AH.

Second:

Without prejudice to the competencies of the relevant authorities and the jurisdiction of the General Commission for Audiovisual Media, real estate advertising must adhere to the following:

Ensure honesty and integrity.
Avoid anything that may cause confusion or mislead the public.
Comply with the general guidelines for advertising content regulations.
Adhere to the content issued by competent authorities regulating ethical and media content across all information mediums (traditional and electronic).
Use official names for cities, neighborhoods, streets, and types of real estate, with the addition of commonly known names if applicable.

The advertisement must contain the following information:

State that it is an advertisement.
Specify the purpose (sale, rent, investment, etc.).
Specify the type of real estate.
Name of the advertiser and their status (owner, representative).
Advertiser's license number if it is a real estate office, marketer, or holds a freelance document.
Location of the property, including at least the city, neighborhood, and plan number if available.
An effective means of communication with the advertiser.

Disclosure of real estate information as follows:

Area of the property.
Any existing disputes regarding the property.
Mortgage or restrictions that prevent or limit the property's use or disposal.
Rights and obligations on the property not documented in the property document.
Services related to the property.
Information that may affect the property, such as warranties, duration, compliance with Saudi building code, and the property's age, among others.

Third:

The real estate advertisement on the electronic real estate platform must include, in addition to what is mentioned in clause (Second), the following:

Description of the property, including its type, age, contents, and any influential description such as the width of the street on which it is located, the property's facade, etc.
Property boundaries and dimensions.
Price of the property.

Fourth:

Without prejudice to the competencies of relevant authorities, it is prohibited to include any of the following in real estate advertising:

Violation of Islamic instructions or the laws and regulations in the Kingdom or prevailing customs.
Offensive to public decency.
Violation of intellectual property rights.
Negative exposure to competitors or private sector establishments or others.
Statements or indications that imply discrimination against anyone.
Misleading images, data, locations, or perspectives not related to the advertised property.
The logo or name of the Authority or any other government entities without prior permission.

Fifth:

It is prohibited to publish fake real estate advertisements for the purpose of collecting data from recipients or the public or for any other purpose.

Sixth:

The real estate advertisement must be removed within a period not exceeding two days from the date the purpose is fulfilled or expired.

Seventh:

The Authority monitors compliance with these regulations and refers violations to the relevant authorities to take the necessary legal actions.

Eighth:

The following are exempt from the application of these regulations:

Real estate advertisements from government agencies.
Off-plan sale or lease advertisements.