Masar Makkah Destination 2025: Complete Investment Guide to Saudi Arabia's Largest Development Project 550m from Al-Haram

Just 550 meters from the holy squares of Masjid Al-Haram, one of the largest development projects in Saudi Arabia's history is being built. Masar Destination is not just a real estate project; it's a comprehensive vision to transform Makkah's western gateway into a world-class urban destination serving millions of pilgrims annually.

This mega-project is one of the flagship initiatives of Saudi Vision 2030, aiming to increase the number of Umrah pilgrims to 30 million by 2030, while providing an exceptional accommodation and transportation experience befitting the sanctity of the place.

What is Masar Destination Project?

Masar Destination is an urban development project developed by Umm Al-Qura Development and Construction Company, the owner and operator of the destination. The project spans 1.25 million square meters with a length of 3.6 kilometers, making it one of the most prominent initiatives in Makkah.

The project officially launched in January 2022, with infrastructure completion reaching 99.77% by November 2024, and full operation expected by the end of 2025.

Strategic Location

Masar project is distinguished by its exceptional location in the heart of Makkah, extending from the Third Ring Road (Uthman bin Affan Road) westward to the First Ring Road (Abu Bakr Al-Siddiq Road) at the western edge of the Haram squares.

Key Location Features:

The project is only 550 meters from the Holy Mosque squares, 100 meters from Haramain High-Speed Train station, and 70 kilometers from Jeddah city. This strategic location makes it a main gateway to Masjid Al-Haram.

Project Components

Masar Destination includes an integrated system of facilities and services:

Hospitality Sector

The project includes 117 hotel towers with a total of 40,000 hotel rooms, featuring global brands entering the Makkah market for the first time such as Kempinski, Taj, and Hilton. An agreement was signed to construct 7 hotel towers worth $2 billion (7.5 billion SAR).

Residential Sector

Includes 82 residential towers with 13,687 apartments, plus 59 serviced apartment towers with 13,113 units.

Commercial Sector

Features 318,000 square meters of commercial space with 1,395 retail shops, plus Masar Mall which will be the largest shopping center in Makkah.

Healthcare Sector

The project includes building a modern hospital costing up to 1 billion SAR, to be the most advanced hospital in the Holy Capital.

Religious Facilities

At the heart of the project is King Abdullah Mosque spanning 141,000 square meters, designed as a distinctive architectural landmark.

Integrated Transportation System

The project features a smart and integrated transportation system including:

Haramain Train Connection

The project is only 100 meters from Haramain High-Speed Train station, directly connecting it to Jeddah, Madinah, and King Abdulaziz International Airport.

Makkah Metro Stations

The project includes two Makkah Metro stations (Station A and Station B), connected to the public transport network within the Holy City.

Pedestrian Walkway

A main corridor 3.65 kilometers long and up to 320 meters wide, shaded and cooled with mist systems, directly connecting the train station to Al-Haram. Includes seating areas, cafes, and retail kiosks.

Parking Facilities

A complete underground city was built with 40,000 parking spaces throughout the project.

Unique Feature: The project will reduce travel time from Makkah's entrance to Al-Haram from over an hour to less than 20 minutes during peak seasons.

How to Invest in Masar Project?

Masar project offers diverse investment opportunities for individuals and institutions:

1. Buying Masar Stock on Tadawul

Umm Al-Qura Development and Construction Company shares were listed on the Saudi Stock Exchange (Tadawul) on March 24, 2025 under symbol 4325.

Stock Details:

Trading Symbol: 4325, IPO Price: 15 SAR per share, Company Capital: 14.39 billion SAR, Total Shares: 1.44 billion shares.

Who Can Invest:

Saudi citizens and GCC nationals, residents of any nationality with an investment account, foreign investors through listed companies (special conditions apply for Makkah and Madinah properties).

2. Purchasing Residential or Hotel Units

Individuals and investors can purchase residential or serviced apartments within the project's towers. 205 development plots are available with a total area of 460,900 square meters.

3. Real Estate Investment Funds

Specialized investment funds like Al-Inma Makkah Development Fund invest in developing residential towers within the project.

4. Commercial Investment

Opportunities to lease or own retail shops within the project's commercial centers and markets.

Key Numbers and Statistics

Project Highlights:

Total Area: 1.25 million square meters. Walkway Length: 3.6 kilometers. Distance to Al-Haram: 550 meters. Hotel Towers: 117 towers (40,000 rooms). Residential Towers: 82 towers (13,687 apartments). Serviced Apartments: 59 towers (13,113 units). Retail Shops: 1,395 shops. Parking Spaces: 40,000 spaces. Development Plots: 205 plots.

Project Cost and Implementation Phases

Phase One: Cost exceeding 23 billion SAR, included removing over 60 informal neighborhoods, compensating residents, and building complete infrastructure.

Phase Two: Cost exceeding 30 billion SAR, includes constructing over 100 hotel, residential, and commercial towers, and residential complexes accommodating over 300,000 people.

Final Completion: Full project completion expected by 2039.

Expected Economic Returns

The project will add 9 billion SAR annually to Makkah's GDP, create thousands of jobs for citizens, and support the goal of receiving 30 million pilgrims by 2030.

Strategic Partnerships

Umm Al-Qura Company has signed numerous partnerships with global brands and major local companies, including:

Kempinski Hotels (first branch in Makkah), Taj Hotels, Hilton Hotels, Baitour Construction, Al-Diyar Al-Arabiya (6 billion SAR investments), Saleh Abdullah Kamel Foundation.

Smart Infrastructure

The project is designed to be a smart city for the next 100 years, including:

Advanced digital communications network supporting IoT, smart crowd and traffic management systems, modern utility networks for electricity, water, and sewage, and advanced environmental sustainability technologies.

Frequently Asked Questions

When will Masar project be completed?

Partial operation by end of 2025, full completion by 2039.

How do I buy Masar stock?

Through any investment portfolio at Saudi banks, stock symbol 4325 on Tadawul.

Can non-Saudis invest?

Yes, residents and GCC nationals can buy stocks. Property ownership in Makkah is subject to special regulations.

How far is the project from Al-Haram?

Only 550 meters from the Holy Mosque squares.

What hotel brands are in the project?

Kempinski, Taj, Hilton, and other global brands.

How many hotel rooms?

40,000 rooms in 117 hotel towers.

Conclusion

Masar Destination represents a historic investment opportunity in the heart of the holiest city in the Islamic world. With its exceptional proximity to Masjid Al-Haram, integrated facilities, and stock listing on the financial market, individuals can now participate in this great civilizational project.

For more information, visit the official website: masardestination.com.sa or follow Masar stock (4325) on Tadawul.