Real Estate Exhibitions in Saudi Arabia: Your Complete Guide to Participation and Benefits from Major Property Events
A comprehensive detailed guide about the most important annual real estate exhibitions in Saudi Arabia such as Cityscape, Restatex, and Seredo. Learn about participation costs, benefits for real estate marketers and companies, and how to build relationships and close deals.
Introduction: Real Estate Exhibitions as Your Gateway to Opportunities
At the heart of the economic transformation Saudi Arabia is experiencing under Vision 2030, real estate exhibitions emerge as one of the most important platforms bringing together decision-makers, investors, developers, and real estate marketers under one roof. These exhibitions are not mere passing events but strategic stations where deals worth billions of riyals are concluded, partnerships lasting for years are built, and investment opportunities unavailable elsewhere are discovered.
Whether you're a real estate marketer seeking to expand your network, a developer wanting to showcase projects, an investor searching for the perfect opportunity, or even a citizen dreaming of owning their dream home, this guide will take you on a comprehensive journey to learn about the most important real estate exhibitions in the Kingdom and how to maximize their benefits.
Chapter One: Major Annual Real Estate Exhibitions in the Kingdom
Cityscape Global - The World's Largest
Cityscape Global is considered the world's largest real estate exhibition, having moved its headquarters from Dubai to Riyadh since 2023, reflecting the Kingdom's growing economic weight in the global real estate sector. The exhibition is held annually in November at the Riyadh Exhibition and Convention Center in Malham, under the patronage of the Ministry of Municipalities and Housing and in partnership with the Real Estate General Authority.
In the 2024 edition, the exhibition achieved remarkable record numbers, with real estate transactions valued at $61 billion USD, participation of over 160,000 visitors from 121 countries, and attendance of more than 400 exhibiting entities and 500 speakers from industry experts. The exhibition includes 7 specialized platforms covering PropTech, sustainability, architectural design, and institutional investment.
Restatex Real Estate Exhibition - The Largest Local Gathering
Restatex is considered the largest and most important annual real estate and financing gathering in the Kingdom, reaching its 35th edition in 2026. The exhibition is held in Riyadh during February each year at the Riyadh International Convention Center, under the patronage of the Ministry of Municipalities and Housing and organized by Ramtan Company.
In the 2025 edition, the exhibition attracted over 85,000 visitors and witnessed participation of more than 60 exhibiting companies. Over 20,000 residential units worth more than 22 billion riyals were displayed, and more than 150 strategic agreements and partnerships worth 1.8 billion riyals were signed. Restatex is distinguished by its focus on the local market and providing financing solutions and exclusive offers for visitors.
Seredo Exhibition - Jeddah's Gateway to Real Estate Investment
The Seredo Real Estate Development and Ownership Exhibition is held in Jeddah and represents the premier real estate investment destination in the Western Region. The exhibition is held annually under the patronage of the Ministry of Municipalities and Housing, attracting over 30,000 investors and interested visitors in its 2025 edition.
The exhibition is distinguished by its focus on Jeddah's growing and diverse real estate market, providing a comprehensive platform for communication between entrepreneurs and investors. The exhibition witnesses participation from a large group of real estate companies, banks, and financing institutions to showcase the latest residential projects and financing offers.
Main Real Estate Exhibitions Schedule
| Exhibition | City | Annual Timing | Approximate Visitors | Exhibitors |
|---|---|---|---|---|
| Cityscape Global | Riyadh | November (4 days) | +160,000 | +400 |
| Restatex Riyadh | Riyadh | February (4 days) | +85,000 | +60 |
| Seredo | Jeddah | September (3 days) | +30,000 | +55 |
| Restatex Jeddah | Jeddah | October (4 days) | +40,000 | +50 |
Chapter Two: Who Attends Real Estate Exhibitions?
Visitors and Interested Parties
Real estate exhibitions attract diverse segments of society. Saudi families looking for homes to own find exhibitions an opportunity to compare offers and prices and obtain exclusive financing facilities. Local and international investors search for profitable investment opportunities in the growing Saudi market. Businesspeople and companies explore commercial projects and mixed-use properties.
Exhibitors and Participants
On the exhibitors' side, major real estate development companies such as National Housing Company, Roshn, Dar Al Arkan, and others participate. Banks and real estate financing companies display their financing solutions and exclusive offers. Government entities like the Real Estate General Authority and Sakani program showcase their services and programs. Real estate marketing and brokerage companies build relationships with clients and developers.
Speakers and Experts
Major exhibitions include hundreds of speakers from ministers and government officials to CEOs of major companies and experts in real estate development, technology, sustainability, and financing. They provide valuable insights about the sector's future and the latest global trends.
Chapter Three: Exhibitor Participation Costs
Sponsorship Packages at Major Exhibitions
Participation costs vary significantly depending on the type of exhibition and level of participation. In major exhibitions like Cityscape, there are several levels of sponsorship and participation. Platinum sponsors receive a premium booth with large space and intensive media exposure, with costs ranging from 500,000 to over one million riyals. Gold sponsors receive a booth of approximately 140 square meters with marketing advantages, costing around 325,000 riyals. Participating sponsors receive a booth of approximately 100 square meters, costing around 225,000 riyals.
Regular Participation (Booth Booking Only)
For companies wishing to participate without full sponsorship, display space can be booked according to need. Cost per square meter typically ranges between 2,000 and 5,000 riyals depending on location and exhibition. For example, a 20 square meter booth may cost between 40,000 and 100,000 riyals including basic setup. Booths in premium locations (corners or near entrances) are more expensive.
Additional Participation Costs
In addition to space costs, there are additional costs to consider. Booth design and construction ranges from 30,000 to 200,000 riyals depending on complexity and size. Marketing materials including brochures, banners, and gifts range from 10,000 to 50,000 riyals. Hospitality and catering costs during exhibition days range from 5,000 to 20,000 riyals. Staff and representatives range from 10,000 to 30,000 riyals. In total, effective participation in a major exhibition may cost between 100,000 and 500,000 riyals for medium-sized companies.
Is the Cost Worth the Investment?
Despite high costs, participating companies confirm that the return on investment is very rewarding. Major development companies sell entire projects during exhibition days. Relationships built last for years and generate recurring deals. Media exposure and wide coverage significantly enhance the brand.
Chapter Four: Exhibition Benefits for Real Estate Marketers
Building a Strong Network
Real estate exhibitions represent a golden opportunity for real estate marketers to build a solid network. Within a few days, you can meet dozens of real estate developers and learn about their new projects. You can connect with other marketers and exchange experiences and referrals. You can meet bank representatives and learn about the latest financing programs. You can meet potential clients looking for properties.
Access to Latest Projects
Exhibitions launch new projects for the first time, giving you the advantage of being first to know what will be offered in the market. This helps you offer exclusive deals to your clients before others. You also learn about prices, plans, and project details directly from developers.
Learning and Professional Development
Panel sessions and workshops held alongside exhibitions provide valuable educational content. You learn the latest real estate marketing strategies and modern technologies. You listen to successful experiences from industry experts. You learn about new legislation and regulations from official authorities.
Enhancing Credibility and Presence
Your consistent presence at exhibitions enhances your image as a professional real estate marketer who follows the market. Exchanging business cards and taking photos with officials and developers enriches your professional profile. Publishing your exhibition coverage on social media shows your activity and professionalism.
Tips for Real Estate Marketers at Exhibitions
To maximize benefit from exhibitions, register early and obtain entry permits before exhibition days. Prepare enough business cards with professional design. Wear formal attire reflecting your professionalism. Plan your visits and identify booths you want to visit. Note your observations about each meeting and follow-up. Follow up with those you met within a week of the exhibition ending.
Chapter Five: Exhibition Benefits for Real Estate Establishments
Promoting Projects and Brand
Exhibitions allow real estate companies to showcase their projects to tens of thousands of interested visitors. A professionally designed booth reflects brand strength and builds trust. Exclusive offers and discounts limited to exhibition days create urgency and accelerate purchasing decisions.
Completing Direct Deals
Many companies complete huge deals during exhibition days. The National Housing Company recorded over 3,800 bookings worth more than 3.6 billion riyals at Cityscape 2023. The presence of financing representatives at the exhibition facilitates immediate sales completion.
Forming Strategic Partnerships
Exhibitions are ideal environments for signing partnership agreements. At Restatex 2025, over 150 strategic agreements and partnerships were signed. Companies find development, financing, and marketing partners under one roof.
Attracting Investors
Institutional and individual investors attend exhibitions searching for opportunities. At Cityscape, over 2,000 real estate investors attend. Special investor programs provide bilateral meetings with developers and government entities.
Media Exposure and Coverage
Major exhibitions receive extensive local, Arab, and international media coverage. Television channels and newspapers cover events intensively. This provides companies with free media exposure worth millions of riyals.
Chapter Six: Exhibition Benefits for Clients and Buyers
Comparing Offers in One Place
Instead of moving between dozens of offices and locations, buyers find all options in one place. They can easily compare prices, locations, sizes, and finishes. They learn about new projects they may not have heard of before.
Exclusive Offers and Discounts
Companies offer special deals for exhibition days only. Price discounts sometimes reaching 100,000 riyals or more. Waiver of registration or maintenance fees. Gifts such as home appliances, cars, or furniture.
Easy Financing
Banks compete to offer the best financing packages. Competitive profit rates and flexible payment periods. Administrative fee waivers. Instant preliminary approval at the exhibition.
Free Consultations
Real estate, financing, and legal experts are available to answer inquiries. You can get advice on the best options. Government entities explain available programs and support.
Chapter Seven: How to Prepare for Exhibition Visit?
Before the Exhibition
Register early through the official website to obtain entry permit. Review the exhibitor list and identify whom you want to visit. Prepare your questions and needs in advance. If you're looking for financing, prepare required documents. Plan your day and know session times that interest you.
During the Exhibition
Start early to avoid crowds. Use the exhibition map to navigate efficiently. Take your time at each booth and don't rush. Collect brochures and information for later review. Photograph what you like to remember. Exchange contact information with those you speak with.
After the Exhibition
Review collected information calmly. Compare available options. Follow up with entities that showed your interest. Don't make hasty decisions under pressure of limited offers. Consult a specialist if needed.
Chapter Eight: Raghdan Platform's Role in Supporting Real Estate Marketers
Whether you attend real estate exhibitions or work daily in the market, you need a reliable platform to help you succeed. Raghdan Real Estate Services platform provides an integrated work environment for over 15,000 licensed real estate agents in the Kingdom.
Through Raghdan platform, you can list properties you obtain from exhibitions and reach thousands of clients. You can connect with a wide network of marketers for collaboration and referral exchange. You benefit from advanced marketing tools that help you close deals. The platform is integrated with Real Estate General Authority systems to ensure regulatory compliance.
Exhibitions open doors to opportunities, and Raghdan platform helps you invest these opportunities in the best possible way.
Conclusion: Seize the Opportunity
Real estate exhibitions in Saudi Arabia are not just events but strategic platforms gathering the most important players in the real estate market. Whether you're a marketer seeking to expand relationships, a company wanting to promote projects, or a buyer searching for their dream home, these exhibitions provide opportunities that only come once a year.
Plan now to attend upcoming exhibitions, follow registration dates, and prepare yourself for maximum benefit. In real estate, relationships are true capital, and exhibitions are the best place to build these relationships.
We wish you a fruitful attendance and successful deals!